Fashion
The Return of Logomania: Are Bold Brands Back in Style?
Quiet luxury is getting some loud competition. The era of subtle branding is making way for a bold return of logos. We explore why logomania is back and how to wear it now.
After years of minimalist, brand-agnostic quiet luxury dominating the trends, a louder, brasher aesthetic is making a triumphant return. Logomania—the overt and enthusiastic display of brand logos and monograms—is back on runways and city streets, signaling a shift in fashion’s mood.
This isn’t a mere repetition of the early 2000s trend. The new logomania is more curated and confident. It’s less about head-to-toe branding and more about a single, statement piece: a bold Fendi bag, a Gucci belt, or a vest covered in the iconic Dior Oblique pattern. It’s a deliberate celebration of heritage and craftsmanship.
The revival is driven by a desire for authenticity and a touch of glamour after years of understated dressing. In a digital world, logos are instantly recognizable symbols of taste and belonging. For a new generation, these pieces are seen as investment-worthy trophies, a way to participate in a brand’s story.
Whether you embrace it with open arms or view it with skepticism, the return of the logo signifies a new, more expressive chapter in fashion.